Community Crowd Fund - Investment Opportunity
Community Crowd Fund
Investment Opportunity
We passionately believe wine is to be enjoyed, explored and experienced by everyone. We are setting the standard as the home of wine with a plan to double in size in the next three years and would welcome more of you, our loyal customers and friends, to join one of the most exciting opportunities in the UK wine industry.
Mike Nuttall, CEO, MUST Wine Bars
MUST Wine Bars is redefining the often stuffy, complicated and frequently unapproachable world of wine with a fresh, differentiated and proven approach.
We have opened four wine bars since 2019, robustly tested the operating model, understand in detail customer behaviour and developed a low capital cost platform and will now accelerate our expansion to become the UK's leading premium wine bar business.
We are now launching our first Community Crowd Fund to raise £300,000 for the next stage of our expansion with Enterprise Investment Scheme (EIS) tax relief and a range of attractive shareholder benefits.
Watch the video to learn more...
- Four community wine bars in strong locations opened since December 2019
- The finest wine list of more than 80 wines from 20 countries by the glass
- Award winning food carefully paired
- Elegant private wine tasting lounges in every bar
- Strong brand reputation for wine and service excellence
- Platform built for accelerated growth
Community Crowd Fund
We understand the market, the challenges and the opportunities and have a platform already established to become the UK's leading premium, wine operator. We are now opening our first Enterprise Investment Scheme (EIS) funding, with a target raise of £300,000, starting with our existing customers and friends.
This expansion opportunity is directly focused at the heart of the growing premium wine sector. We have low capital fit out costs for our multi customer proposition - bar, tastings, retail, event space; select 'small' units for our 50 to 60 cover operation; achieve attractive gross margins and have a robustly tested location model to identify the next MUST Wine Bars.
- We plan to double the business to eight wine bars in London by 2027
- Extend our private wine tasting business with a new events resource
- Launch corporate wine tastings and private parties
- Develop our online and offline wine merchant business
- Accelerate the growth of our wine club subscription model
- Increase and improve our CRM capability
- Maximise engagement on all social media channels
- Invest more in team training and development to excel in the experience we deliver
- Invest in each bar to to enhance the customer experience
These will all increase our market differentiation and brand loyalty, attract both new and repeat customers to support further openings of MUST Wine Bars.
Investor Partner Reward Benefits
As a shareholder in MUST Wine Bars you will be part of our future as the business scales and also receive access to exclusive MUST Partner Rewards.
All investments will attract Enterprise Investment Scheme (EIS) tax relief that includes:
- Income tax relief - Up to 30% income tax relief on investments up to £1 million
- CGT disposal relief - any gain is Capital Gains Tax (CGT) free if the investment is held for at least three years
- Loss relief - if the shares are diposed of at a loss, you can elect that the loss be set against any income tax of that year or of the previous year
- CGT reinvestment relief - all Capital Gains Tax can be deferred if the gain is re-invested in EIS-qualifying shares
With six tiers of rewards, from £500 to £25,000, including our first ever Gold and Platinum cards, we have a variety of investing options. If an individual or a group of friends or investors would like to discuss an alternative investment amount, please just get in touch and we can discuss over a glass!
Partner rewards include up to:
- A £1,000 bar tab
- 10% off all in bar purchases in all MUST Wine Bars
- Four MUST World Wine Tasting Tour Tickets
- Six months' free MUST Wine Club subscription
- 'Cristal' Private Wine Tasting for four
- Magnum of Nyetimber Classic Cuvée
- Nyetimber Vineyard private tour
- Private wine selection / food pairing / cellar service
- Priority reservations
- Exclusive 'Meet the Winemaker' events
- Priority access to all international vineyards that supply MUST
The range of investment options have been carefully designed to ensure as many of you as possible are able to participate in this round as we look to accelerate our growth.
Investment So Far:
£263,500 Raised
53 investors
88% raised so far of £300,000 target
Investor Partner Rewards
Browse all of our investement opportunity levels:
If an individual or a group of friends would like to discuss an alternative investment amount, please just get in touch and we can discuss over a glass!
Standard
- £500 investment (net £350 after EIS tax relief) = 500 Ordinary Shares plus:
- £50 bar tab *
- 1 x £40 MUST World Wine Tasting Tour Ticket **
Magnum
- £1,000 investment (net £700 after EIS tax relief) = 1,000 Ordinary Shares plus:
- £100 bar tab *
- 2 x £40 MUST World Wine Tasting Tour Tickets **
- One months' free MUST Wine Club subscription (£60) and 5% off the subscription
Jeroboam
- £2,500 investment (net £1,750 after EIS tax relief) = 2,500 Ordinary Shares plus:
- £250 bar tab *
- 2 x £40 MUST World Wine Tasting Tour Tickets **
- Two months' free MUST Wine Club subscription (£120) and 5% off the subscription
- 'Standard' Private Wine Tasting for 4 People (£240)
Imperial
- £5,000 investment (net £3,500 after EIS tax relief) = 5,000 Ordinary Shares plus:
- £500 bar tab *
- 2 x £40 MUST World Wine Tasting Tour Tickets **
- Three months' free MUST Wine Club subscription (£180) and 7.5% off the subscription
- '1er Cru' Private Wine Tasting for 4 People (£320)
- Bottle of Nyetimber Classic Cuvee
Balthazar
- £10,000 investment (net £7,000 after EIS tax relief) = 10,000 Ordinary Shares, plus:
- £750 bar tab *
- 4 x £40 MUST World Wine Tasting Tour tickets **
- Four months' free MUST Wine Club subscription (£240) and 10% off subscription
- 'Grand Cru' Private Wine Tasting for 4 People (£400)
- Magnum of Nyetimber Classic Cuvee
- 5% off all in bar purchases with MUST Wine Bar Gold Card ***
- Gold card private wine selection / pairing / cellar service
- Priority access to all international vineyards that supply MUST ****
Nebuchadnezzar
- £25,000 investment (net £17,500 after EIS tax relief) = 25,000 Ordinary Shares, plus:
- £1,000 bar tab *
- 4 x £40 MUST World Wine Tasting Tour tickets **
- Six months' free MUST Wine Club subscription (£360) and 10% off the subscription
- 'Cristal' Private Wine Tasting for 4 People (£600)
- Magnum of Nyetimber Classic Cuvee
- 10% off all in bar purchases with MUST Wine Bar Platinum Card ***
- Platinum card private wine selection / pairing / cellar service
- Priority access to all international vineyards that supply MUST ****
* for use in any of the MUST Wine Bars spread equally quarterly over the first investing year. ** select which country hosted monthly in every bar.
*** exclusive to these two investment categories for use in the bar for all wine and food purchases. **** subject to availability.
Download the full investment presentation now
How To Invest:
We have made this as easy as possible for you to invest:
Step 1
Register Your Interest
MUST
The home of wine
Let us pour you a better glass
Step 2
Confirm what 'type' of investor you are.
Prior to investing, please choose the category that best applies to you:
If you're new or fairly new to investing, this is likely to be you.
You've invested less than 10% of your net assets in high risk investments in the last 12 months
AND
You intend to invest less than 10% of your net assets in high risk investments in the next 12 months.
This Sounds Like Me
You have an income of more than £100,000 in the last financial year
OR
You have net assets of £250,000 or more. For the purpose of categorisation, net assets is the total value of things like savings, investments. It does not include your home, pension or any rights under qualifying contracts of insurance.
This Sound Like Me
In the last two years, you've done ONE of the following:
- Worked in private equity or in the provision of finance for small and medium enterprises?
- Been the director of a copmany with an annual tunrover of at least £1 million?
- Made two or more investments in an unlisted company?
- Been a member of a network or syndicate of business angels for mroe than six months?
This Sounds Like Me
Key Information and Risks:
As with all investment opportunities, there are risks attached to your money. Please download our full document to understand it all.
Contact The Company
If you would like to talk to us ahead of any investment, please choose the best method below:
Frequently Asked Questions
MUST Partner Rewards:
Yes of course. Currently MUST Wine Bars are in Hampstead, Islington, St Albans and Wanstead.
All of our tastings are on the website and highlighted both by bar and month (www.mustwine.co.uk/tastings/)
On the website you select which category of wine club, then three or six bottles per month and either a white, red or a mixed case. You then select the subscription you want and enter your unique shareholder code.
Simply email partners@mustwine.co.uk and the team will contact you directly to arrange your Private Tasting.
It includes all purchases made in any of the bars including food, tastings and retail for take away.
What tax reliefs are available?
This investment qualifies for the Enterprise Investment Scheme (EIS) tax relief. This is a UK government scheme that offers tax relief to investors in early stage, expanding, new companies.
The benefits are as follows:
Up to 30% income tax relief on investments up to £1,000,000
Any gain is Capital Gains Tax (CGT) free if the investment is held for at least three years.
If the shares are disposed of at a loss, you can elect that the loss be set against any income tax of that year or of the previous year.
All Capital Gains Tax can be deferred if the gain is re-invested in EIS-qualifying shares.
How Can I Earn A Return?
There are generally two ways you might make a return on your investment:
Selling Your Shares - if a business you've invested in grows and lists on the public stock market (exits), is bought by a larger company (is acquired) or buys back equity, you will be able to sell your shares and make a profit.
Receiving Dividends - profitable companies may be able to distribute some of their success as dividends to shareholders.
Risk Warning
Investing in start-ups and early-stage businesses involves risks, including illiquidity, lack of dividends, loss of investment and dilution, and it should be done only as part of a diversified portfolio.
This investment opportunity is targeted exclusively at investors who are sufficiently sophisticated to understand these risks and make their own investment decisions. Investors should be aware that past performance is not a reliable indicator of future results. Qvevri Limited does not give investment or tax advice.
The key risks are as follows:
1. You could lose all the money you invest
You should do your own research before investing.
2. You won't get your money back quickly
Even if the business you invest in is successful, it may take several years to get your money back. The most likely way to get your money back is if the business is bought by another business or lists its shares on an exchange. Start-up businesses rarely pay dividends in the early years as they are in a growth and reinvesting stage.
3. Don't put all your eggs in one basket
Putting all your money into a single business or type of investment for example, is risky. Spreading your money across different investments makes you less dependent on any one to do well. A good rule of thumb is not to invest more than 10% of your money in high-risk investments.
4. The value of your investment can be reduced
If your investment is shares, the percentage of the business you own will decrease if the business issues more shares. This could mean that the value of your investment reduces, depending on the how much the business grows. It is common for early stage businesses to undertake a number of funding rounds. Such new shares could have additional rights that your shares don't have, such as the right to receive a fixed dividend, which could futher reduce your chances of getting a return on your investment.
5. You are unlikely to be protected if something goes wrong
Protection from the Financial Services Compensation Scheme (FSCS), in relation to claims against failed regulated firms, does not cover poor investment performance.